Intuit and OpenAI Announce Multi-Year Partnership to Bring Intuit Apps into ChatGPT

Partnership Overview

Intuit and OpenAI have entered a multi-year strategic partnership that includes a $100M+ agreement to deepen Intuit’s use of OpenAI’s frontier models and to bring Intuit app experiences directly into ChatGPT.

Integration of Intuit Apps in ChatGPT

Intuit apps will soon be available directly within ChatGPT, allowing users to take secure, personalized financial actions through these apps by combining Intuit’s proprietary financial data and AI platform capabilities with OpenAI’s scale and frontier models.

AI-Powered Use Cases

OpenAI’s models will power select Intuit AI agents across its products, supporting tasks such as cash‑flow forecasting, tax preparation, and payroll management, all under Intuit’s established privacy, security, and responsible AI safeguards.

Implications for Users and Businesses

Consumers will be able to get personalized insights and take action with Intuit apps within ChatGPT, including discovering credit products, receiving precise tax answers, estimating tax refunds, connecting with tax experts, and improving their financial position. For businesses, Intuit’s apps will surface tailored insights to improve cash flow, automate follow‑ups, and reach customers more effectively through email marketing, empowering businesses to increase revenue and profitability based on real‑time business data with more personalized insights and less effort.

Broader Context

Intuit joins a growing roster of more than 1 million OpenAI business customers leveraging OpenAI models to support core products and platforms, building on Intuit’s decade of investment in data, AI, and deep financial technology expertise to deliver personalized, AI‑driven experiences at greater speed and scale. Intuit will also continue to leverage ChatGPT Enterprise across the company to help employees improve productivity.