OpenAI expands commercial operations in Brazil

OpenAI has launched commercial operations in Brazil, establishing a local team in São Paulo to support businesses, developers, and public institutions. This expansion follows rapid AI adoption in the country, where Brazil now ranks as one of ChatGPT's three largest markets by weekly active users.

Economic Impact and User Adoption Trends

AI adoption in Brazil is shifting from experimentation to professional utility, with an independent study by RegLab estimating that AI could add nearly R$1 trillion to the economy by 2030.

Key usage statistics for the Brazilian market include:

• Daily Volume: Users in Brazil send approximately 215 million messages to ChatGPT each day.
• Work-Related Usage: As of June 2026, 35% of classified messages from individual accounts in Brazil were work-related, exceeding the global average of 30%.
• Task Completion: 53% of work-related messages in Brazil involved requests for ChatGPT to complete a specific task or produce an output, such as writing code, analyzing information, or drafting proposals.
• Enterprise Growth: ChatGPT Enterprise seats in Brazil have increased fivefold year-over-year, placing Brazil among OpenAI's ten largest markets for business customers.

Developer Ecosystem and API Growth

Brazil has emerged as a global leader in AI development, ranking second globally by the number of developers using the OpenAI API. It is also the largest market for Codex in Latin America.

Since the beginning of 2026, the Brazilian market has seen significant growth in Codex usage:

• Weekly Codex users have grown more than elevenfold.
• Daily interactions with Codex have increased nearly thirtyfold.

To support this community, OpenAI conducted the "OpenAI para Devs" roadshow across Recife, Rio de Janeiro, Florianópolis, and São Paulo, culminating in the OpenAI Hackathon Brasil. The winning project of the hackathon was a Codex-integrated prototype designed to help micro and small businesses navigate public procurement opportunities using voice-to-profile matching and public data.

Strategic Partnerships and Institutional Collaborations

OpenAI is partnering with various Brazilian institutions to integrate AI into education, healthcare, and public administration:

• Education: A partnership with the Instituto Tecnológico de Aeronáutica (ITA) provides ChatGPT Edu accounts and credits for Codex and reasoning models to students and faculty.
• Healthcare and Research: The Instituto de Matemática Pura e Aplicada (IMPA) is studying the requirements for translating AI access into scientific progress, while the Hospital das Clínicas da Faculdade de Medicina da Universidade de São Paulo (HCFMUSP) is evaluating a prototype for clinical information infrastructure in the public health system.
• Legal and Literacy: OpenAI is collaborating with the legal AI unicorn ENTER to develop a national AI literacy program for legal professionals.
• Small Business Support: In partnership with Estímulo, OpenAI is providing free, mobile-first AI training for micro and small-business owners.
• Public Sector: A memorandum of understanding was signed with the city of São Paulo, via Prodam, to make AI available to public administrations across Brazil.

Distinctive Usage Patterns and Creative Application

Brazilian users exhibit unique interaction patterns with OpenAI tools, specifically leading the world in the rate of ChatGPT Images use and ranking among the top five markets for voice and dictation. Weekly voice users in Brazil have doubled over the past year.

OpenAI has also engaged with the local creator community through its first "Creators Day" in São Paulo, highlighting artists like Dell Nunes and Paulo Aguiar who use AI to represent local cultural references and diversity.