OpenAI, Grupo Folha, and Grupo UOL Strategic Content Partnership

OpenAI has entered into a strategic content partnership with Grupo Folha and Grupo UOL, marking its first media partnership in Brazil. This collaboration integrates high-quality journalism from Folha de S.Paulo and UOL into ChatGPT, providing grounded, and attributed reporting to over 900 million weekly active users globally.

Integration of Brazilian Journalism into ChatGPT

ChatGPT users worldwide can now access summaries and information based on the reporting of Folha de S.Paulo and UOL. This integration is part of a broader global effort by OpenAI to incorporate trusted reporting into AI-powered experiences while emphasizing attribution, transparency, and direct links back to original sources.

Market Impact in Brazil

Brazil represents one of the largest global markets for ChatGPT, with more than 50 million monthly active users and approximately 140 million messages exchanged daily. By partnering with these two major Brazilian news organizations, OpenAI aims to provide more timely and locally relevant answers to its users.

AI Tools for News Organizations

As part of the partnership, Grupo Folha and Grupo UOL will receive access to Codex, ChatGPT Enterprise, and OpenAI's API. These tools are intended to support their journalism, enable the development of innovative reader-facing products, and optimize internal workflows and business operations.

Perspectives from Leadership

"The interest of an artificial intelligence giant like OpenAI in displaying content produced by Folha de S.Paulo and UOL only reinforces the importance of professional journalism."

— Sérgio Dávila, Editor-in-Chief of Folha de S.Paulo

"AI will define the next era of the news industry and Folha wants to help shape that future. By partnering with OpenAI, we are putting Folha at the forefront of this transformation and creating new ways to expand the reach, relevance, and impact of trusted journalism,"

— Carlos Ponce de Leon, Folha de S.Paulo's Co-CEO

"AI platforms benefit from reliable sources for news. It is only natural that they partner with the creators of high-quality content for that,"

— Paulo Samia, CEO of UOL

"We want our journalism in every environment Brazilians use—and that truthful information can be disseminated as widely as permitted."

— Murilo Garavello, UOL Content Director