feichanggege/ecommerce-visual-copywriting-skill

电商视觉文案设计SOP Skill - 让电商设计小白也能一键做出5年资深设计经验的商品图片.兼容 Claude / Codex / Cursor / Workbuddy 等 SKILL.md Agent. AI-powered e-commerce visual strategy skill for main images, PDP/A+, copywriting, localization, evidence-aware compliance and image prompts.

What it solves

This project addresses the common pitfalls in AI-generated e-commerce visuals, such as repetitive marketing claims, lack of product fidelity, and compliance risks. It prevents AI from fabricating facts or making unsupported health/efficacy claims while ensuring that visual assets are tailored to specific platform requirements and consumer decision-making processes.

How it works

The tool functions as an agentic workflow that transforms raw product data into a structured visual strategy. It builds an "Evidence Ledger" to verify claims, locks in product style (to maintain consistency across images), and generates detailed execution cards for designers. These cards include specific visual instructions, copy, layout guidance, and image-generation prompts, ensuring each image serves a clear purpose in the customer's buying journey.

Who it’s for

It is designed for e-commerce operators, designers, and marketers who need to create professional-grade product listings, A+ content, or social media visuals for platforms like Amazon, Shopify, TikTok Shop, and major Chinese e-commerce sites. It is ideal for those who want to bridge the gap between raw product information and actionable design briefs.

Highlights

  • Evidence-Based Strategy: Uses an Evidence Ledger to categorize claims as confirmed, supported, pending, or prohibited.
  • Design-Ready Output: Delivers structured execution cards containing visual descriptions, copy, layout instructions, and negative prompts.
  • Style Consistency: Implements a "Style Lock" to ensure product appearance, lighting, and branding remain consistent across all generated images.
  • Compliance & Localization: Automatically adapts content for different markets and platforms while strictly avoiding the fabrication of certifications, reviews, or prohibited medical/efficacy claims.
  • Flexible Modes: Supports various workflows including standard planning, one-shot delivery, content auditing, and design handoff.

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