coreyhaines31/marketingskills

Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.

What it solves

This project provides a library of specialized knowledge and workflows (called "skills") that enable AI coding agents to perform professional marketing tasks. It bridges the gap between general-purpose LLMs and the specific frameworks and best practices required for conversion optimization, SEO, copywriting, and growth engineering.

How it works

Skills are implemented as markdown files that provide AI agents with the context and instructions needed to execute specific marketing tasks. These skills are designed to be compatible with the Agent Skills spec and work with agents like Claude Code, Cursor, Windsurf, and OpenAI Codex.

The system uses a hierarchical structure where a foundational product-marketing skill provides the core product and audience context, which all other specialized skills (such as cro, seo-audit, or copywriting) reference to ensure consistency across all marketing outputs.

Who it’s for

It is designed for technical marketers and founders who use AI coding agents to manage their growth, landing pages, and marketing infrastructure.

Highlights

  • Extensive Skill Library: Includes a wide array of skills covering Conversion Optimization (CRO), Content/Copy, SEO (including AI-SEO), Paid Distribution, Measurement, and Retention.
  • Agent Agnostic: Supports multiple AI agents via the Agent Skills spec and provides multiple installation methods including a CLI and Claude Code plugins.
  • Interconnected Workflows: Skills cross-reference each other (e.g., copywriting and A/B testing) to create a cohesive marketing strategy.
  • Product-First Context: Uses a central product marketing document to ensure the agent understands the product's positioning before executing specific tasks.

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