coreyhaines31/marketingskills

What it solves

This project provides a library of specialized "skills" for AI coding agents, enabling them to perform professional marketing tasks with high-quality frameworks and best practices. It bridges the gap between general-purpose LLMs and the specific, nuanced requirements of conversion optimization, SEO, copywriting, and growth engineering.

How it works

Skills are implemented as Markdown files that provide AI agents with specialized knowledge and workflows. These skills follow the Agent Skills specification and can be integrated into agents like Claude Code, Cursor, Windsurf, and OpenAI Codex.

Most skills rely on a foundational product-marketing skill, which ensures the agent understands the product's positioning, audience, and goals before executing specific marketing tasks. Skills can also cross-reference each other (e.g., copywriting skills referencing CRO skills) to create a cohesive marketing strategy.

Who it’s for

It is designed for technical marketers, founders, and growth engineers who use AI coding agents to manage their marketing operations and conversion optimization.

Highlights

• Extensive Skill Library: Covers a wide range of domains including Conversion Rate Optimization (CRO), AI-driven SEO, programmatic SEO, paid ads, and churn prevention.
• Agent Compatibility: Works with any agent supporting the Agent Skills spec, including Claude Code and Cursor.
• Interconnected Workflows: Skills are designed to build on shared context and reference each other for consistent output.
• Easy Installation: Supports multiple installation methods including a CLI (npx skills), Claude Code plugins, and Git submodules.