elvisun/newsjack

The open-source skills that turn your agent into a full PR team.

What it solves

Newsjack provides a comprehensive set of PR and media relations capabilities for AI agents, allowing them to function as a full public relations team. It automates the process of detecting newsjacking opportunities, generating pitch materials, strategizing media outreach, and optimizing content for AI visibility (AEO/GEO).

How it works

It consists of a collection of "open skills" (plain-Markdown instructions) and a CLI tool. These skills can be integrated into various AI agent runtimes (such as Claude Code, Codex, or ChatGPT Work). Depending on the environment, skills range from simple prompt-based logic to complex operations that require a local agent to handle browser automation (via Playwright) or maintain persistent monitoring states.

Who it’s for

  • Founders managing their own PR.
  • PR agencies needing to scale account management.
  • Marketers at small companies seeking leverage without increasing headcount.
  • AI agent users who want to extend their agent's professional capabilities into media relations.

Highlights

  • Detection Tools: Includes a newsjack detector, story origin checks, and keyword-based coverage tracking.
  • Actionable Output: Generates hooks, headlines, and holding statements, and includes a "meanest editor" to roast pitches.
  • Strategic Planning: Offers a PR strategist walkthrough and a source-backed PR calendar.
  • AI Visibility (AEO/GEO): Tools to audit and revise copy for AI answer reuse and build evidence-bound prompt panels to measure visibility.
  • Broad Compatibility: Supports a wide range of platforms from web-based chat apps to local agent harnesses.

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