Anthropic Appoints KiYoung Choi as Representative Director of Korea

Anthropic has appointed KiYoung Choi as Representative Director of Korea to support the high adoption of Claude.ai in South Korea, where usage rates are 3.5 times higher than expected for the population size. This appointment comes ahead of the official opening of Anthropic's Seoul office, which will be the company's third office in the Asia-Pacific region.

Strategic Importance of the Korean Market

South Korea is identified as one of the most active and sophisticated AI markets globally, characterized by high levels of hardware innovation, developer activity, and enterprise adoption. Anthropic's Economic Index indicates that Korean users utilize Claude at a rate 3.5 times higher than expected based on population size, with usage patterns skewing heavily toward technical and creative professional work.

Leadership and Expertise of KiYoung Choi

KiYoung Choi brings over 30 years of experience leading technology businesses across Korea and the Asia-Pacific region. He previously served as General Manager for Korea at Snowflake, and held country leadership roles at several major technology firms, including:

• Google Cloud
• Adobe
• Autodesk
• Microsoft

Choi will lead Anthropic's go-to-market strategy in Korea, focusing on building local partnerships, growing the team, and supporting the developer community.

Enterprise Adoption of Claude in Korea

Korean organizations are already integrating Claude into specialized professional workflows. Key examples include:

• Law&Company: This legal firm uses Claude to power an AI legal assistant that reduces time spent on legal research and document preparation while maintaining accuracy for sensitive work.
• SK Telecom: The largest telecommunications company in Korea has utilized Claude to build a custom AI customer service model to improve service quality and support its customer service teams.

Local Operational Focus

Anthropic's Korea team will prioritize three primary areas of engagement:

1. Enterprise and Startup Partnerships: Building strategic relationships with local businesses of all sizes.
2. Government and Research: Engaging with government bodies and research institutions.
3. Developer Support: Supporting the vibrant community of developers building applications with Claude.