OpenAI and Schibsted Media Group Partnership

OpenAI and Schibsted Media Group have entered into a partnership to integrate content from several of Schibsted's published titles into OpenAI's products, including ChatGPT. This collaboration ensures that ChatGPT users can access up-to-date news summaries with clear attribution to the original sources, allowing for verification of information.

Integration of Nordic News Content

ChatGPT will now incorporate news from a selection of Schibsted Media Group's titles, including national newspapers such as VG, Aftenposten, Aftonbladet, and Svenska Dagbladet. This integration allows OpenAI's 300 million users to receive more relevant and timely information specifically from across the Nordic region.

Schibsted Media's AI Implementation

Schibsted Media has already been deploying AI to enhance reader engagement and accessibility. Key implementations include:

  • AI Chatbots: Aftonbladet's AI chatbot handled over 600,000 reader inquiries regarding the US presidential election.
  • Personalized Summaries: Tools providing personalized weekly news summaries to keep readers informed.
  • Multimedia Conversion: The use of AI-driven text-to-speech and text-to-video solutions to convert written articles into audio and multimedia content.

Strategic Goals and Editorial Integrity

The partnership is part of a broader strategy to ensure that high-quality journalism evolves alongside technological advancements. According to Siv Juvik Tveitnes, CEO of Schibsted Media Group, the goal is to explore new commercial opportunities and shape how journalism is distributed and monetized in an AI-driven ecosystem.

"This partnership is part of Schibsted Media Group’s broader efforts to integrate AI in ways that support and strengthen journalism. By combining our editorial expertise with OpenAI’s technology and insight, we continue adapting to ensure that journalism evolves alongside technological advancements."

Varun Shetty, Head of Media Partnerships at OpenAI, stated that the partnership aligns with OpenAI's goal of supporting quality journalism globally and enhancing the user experience by providing access to timely news content.

Sources