sergebulaev/instagram-skills

What it solves

This project provides a set of specialized marketing skills for AI agents (specifically Claude Code and Codex) to automate the creation, planning, and optimization of Instagram content. It bridges the gap between raw AI text generation and the specific formatting, hook formulas, and publishing requirements of Instagram, ensuring content sounds human and follows current platform-specific growth strategies.

How it works

The project consists of a bundle of 9 distinct skills defined in SKILL.md files that AI agents can load. These skills use specific prompt engineering and reference documents (like hook formulas and algorithm heuristics) to generate content. For publishing, it integrates with the Publora API to handle the complex three-step Instagram media upload and scheduling process (draft, upload, schedule), and optionally integrates with Pixfaro for automated image generation.

Who it’s for

Content creators, social media managers, and marketers who use AI agents like Claude Code or Codex to manage their Instagram presence without needing to actually write the code themselves.

Highlights

• 9 Specialized Skills: Includes tools for caption writing, carousel planning, hook extraction from viral reels, hashtag strategy, and profile optimization.
• AI Humanizer: A dedicated tool to remove common AI writing patterns (vocabulary clusters, emoji storms) to make captions feel more authentic.
• Automated Publishing: Integration with Publora allows agents to upload media and schedule posts directly.
• Data-Driven Insights: Uses Apify to scan hashtags and pull profile stats for niche discovery and competitor analysis.
• Approval-First Workflow: Every draft is presented to the user for review and approval before any content is published.