kostja94/marketing-skills

What it solves

Marketing Skills provides a structured, reusable library of workflows for AI agents to perform professional marketing and SEO tasks. Instead of relying on one-off prompts, it gives agents a standardized set of methods, decision criteria, and verification steps to ensure marketing outputs are grounded in explicit professional methods rather than generic AI hallucinations.

How it works

The project consists of a collection of version-controlled directories, each containing a SKILL.md file. These files provide the AI agent with discovery metadata and procedural instructions. Users can install specific skills (e.g., seo-strategy or keyword-research) using a CLI tool (npx skills add), which allows the agent to load the relevant workflow when a specific task appears. The system is designed to work alongside other context tools like Contextus for product facts and Pagina/Bricks for page and component construction.

Who it’s for

• AI Agent Developers: Those building marketing agents or SEO tools that need a maintained library of professional workflows.
• Marketers and SEOs: Professionals who use AI agents to automate technical audits, content strategy, and launch planning.
• Vibe-coders: Developers creating AI-driven marketing products.

Highlights

• Comprehensive Library: Over 170 installable entries covering SEO, content, paid ads, channels, platforms, and analytics.
• Modular Installation: Supports installing only the task-relevant skills to improve agent performance (as evidenced by SkillsBench benchmarks).
• Detailed Workflows: Includes task scope, routing rules, step-by-step methods, and output verification steps.
• Security-focused: Ships as Markdown instructions and templates rather than executable code, with audits for prompt-injection patterns.
• Crossprojct Integration: Integrates with a wider ecosystem (Contextus, Pagina, Bricks) to separate product truth from marketing methods.