ZJU-REAL/Easel

What it solves

Easel is an open-source content workbench designed to automate the end-to-end social media creation process. It addresses the fragmentation in content workflows by integrating AI agents directly with media tools and social platforms, allowing creators to move from a raw idea to a published post—and subsequent performance analysis—within a single, cohesive system.

How it works

The project uses an agent-based architecture (powered by OpenClaw) that maintains "account profiles" containing specific details about your brand, audience, style, and platform constraints. This context allows the agent to perform five distinct stages: discovering trends, planning content calendars, creating multi-format media (text, images, audio, video), publishing to platforms (like Xiaohongshu, Douyin, Bilibili, etc.), and analyzing performance to refine future content.

Who it’s for

It is built for social media creators and digital marketers who want to streamline their operations by using AI to handle repetitive tasks like scriptwriting, image generation, video editing, and cross-platform formatting, while maintaining a consistent brand voice across multiple accounts.

Highlights

• End-to-End Workflow: Manages the entire lifecycle from trend discovery and planning to creation, publishing, and post-performance attribution.
• Profile-Driven Generation: Uses persistent account personas to ensure that AI-generated content aligns with your specific audience and style preferences.
• Actionable Skills: Includes over 100 executable skills for tasks like video clipping, voice cloning, image enhancement, and platform-specific formatting.
• Multi-Platform Support: Integrates with seven major platforms (including Xiaohongshu, Bilibili, and WeChat) for automated or assisted publishing.
• Project-Based Archiving: Automatically organizes all generated assets, metadata, and intermediate files into structured projects for easy retrieval and iteration.