CosmoBlk/email-marketing-bible

What it solves

It eliminates the guesswork and "AI slop" from email marketing by providing a structured discipline layer for AI agents. It prevents common mistakes that destroy email deliverability, ensures copy follows proven conversion frameworks, and implements safety gates to prevent agents from accidentally blasting incorrect content to entire mailing lists.

How it works

This project is an AI "skill" (a set of instructions and reference data) that can be installed into agents like Claude Code or Claude Desktop. It combines an operating manual for active tasks—such as auditing accounts, building automation flows, and drafting copy—with a dense reference library containing industry benchmarks, compliance rules (GDPR, CAN-SPAM), and 19 industry-specific playbooks.

Who it’s for

Marketers and business owners who use AI agents to manage their email campaigns, segment audiences, and drive their Email Service Providers (ESPs) like Klaviyo, Mailchimp, or beehiiv.

Highlights

• Agentic ESP Control: Operates platforms via MCP and connectors with strict pre-send safety gates.
• Anti-Slop Protocol: Strips AI-typical phrasing and uses frameworks like PAS, AIDA, and BAB for high-converting copy.
• Deliverability Triage: Step-by-step guides for fixing SPF, DKIM, DMARC, and reputation issues.
• AI-Driven Design: A "Discover, Define, Deliver" method that uses critic loops on screenshots to output inbox-safe MJML or React Email.
• Compliance Guardrails: Built-in checks for global privacy laws including CCPA and the Australian Spam Act.