Stampli Accelerates Product Launches with ChatGPT Work and Codex

Stampli, an intelligent procure-to-pay platform, has integrated ChatGPT Work and Codex to accelerate its product development and go-to-market (GTM) cycles. By automating the synthesis of product context and content creation, the company reduced the production time for its Deep Finance launch from an estimated 243 active role-hours to approximately 77 hours.

Rapid Go-to-Market Execution for Deep Finance

Stampli transitioned the Deep Finance product from an initial prototype demo to a public GTM launch in approximately six weeks. The team utilized Codex to transform evolving product decisions into a wide array of review-ready assets, including:

• A seven-part blog series
• Launch emails and a webinar with a supporting deck
• Social and paid creative
• A PR Newswire release
• The Deep Finance web page
• Sales enablement materials

Codex also handled roughly 90% of the polished animation work for the launch's hero animation, leaving only the opening scene and final formatting to a contractor. This workflow resulted in a 3.16x increase in production speed, saving roughly 166 hours.

Automated Product Knowledge Management

Stampli has replaced the manual process of interviewing product managers and reviewing Jira tickets, GitHub, and meeting notes with a GPT-powered system. This system automatically gathers information from product systems and meeting notes to keep help center articles, presentations, and one-pagers current.

This automation allows a small product marketing team to scale content production significantly. According to Melad Zahedi, Director of Product Marketing, the tools have "multiplied the output of a small team by 10x," enabling the production of hundreds of pieces of content weekly compared to previously producing only a few.

Real-time Data Retrieval and Executive Decision Support

ChatGPT Work serves as a "second brain" for employees to organize information and maintain context across meetings. The platform's ability to retrieve and analyze data in real-time provides immediate answers to complex business questions.

In one instance, an employee used Codex to retrieve and analyze metrics stored across HubSpot and other systems during an executive meeting, providing an answer in 20 seconds that would have otherwise required a half-day report from the FP&A team.

Strategic Shift in Resource Allocation

By reducing the time spent reconstructing context and manual content creation, Stampli's teams have shifted their focus toward advising VPs and C-suite leaders on corporate and product strategy. ChatGPT Work is now used as a thought partner for:

• Deepening product knowledge
• Brainstorming ideas
• Deep Finance stakeholder personas
• Testing recommendations before presenting them to leadership

CEO and Co-Founder Eyal Feldman states that Codex "shortens the distance between a customer’s need, our team’s response, and real learnings from usage," allowing the team to move "10x faster from requirement to deployable solution."