ATV Big Air Tour Case Study: Scaling Small Business Operations with ChatGPT Work
ATV Big Air Tour, a family-oriented live action event company, has integrated ChatGPT Work to automate administrative tasks, allowing a two-person founding team to compete with larger organizations by offloading marketing, merchandising, and information management.
Automating Event Information Accuracy
ChatGPT Work has reduced the time spent on fact-checking event listings from eight hours per week to one hour. Because ATV Big Air Tour is promoted across various channels—including local media, ticketing teams, and chambers of commerce—incorrect event details frequently appear online.
To resolve this, the company uses a scheduled briefing in ChatGPT Work that:
- Monitors priority online sources daily to identify inconsistencies in event listings.
- Discovers new event listings that were previously unknown to the company.
- Suggests appropriate contacts for the publications and drafts correction emails.
Streamlining Merchandise Inventory and Reordering
The process of organizing inventory and planning reorders was reduced from a duration of two to three days down to two to three hours. This was achieved by leveraging the multimodal capabilities of ChatGPT Work:
- Data Capture: The user uploads photos of the merchandise inventory.
- Organization: ChatGPT Work organizes the inventory, creates a spreadsheet, and builds a visual inventory website.
- Planning: The system generates reorder recommendations in under 15 minutes.
Implementing Answer Engine Optimization (AEO)
To ensure the business remains discoverable as search habits shift toward AI assistants, ATV Big Air Tour uses ChatGPT Work to perform Answer Engine Optimization (AEO). This involves a daily automation that audits the company website to ensure event dates, locations, and ticket details are structured for AI-powered search tools.
During one such audit, ChatGPT Work identified that approximately 90% of the site's FAQs were not retrievable by AI. Following the implementation of recommended solutions, the company saw a 1,223% month-over-month increase in OpenAI search and user-bot hits, rising from 183 to 2,421 across consecutive 30-day periods (excluding training bots and other AI platforms).
Operational Impact
By automating tedious administrative tasks, the two-person team at ATV Big Air Tour has shifted its focus from manual data entry and auditing to show production and customer engagement. As co-founder Larissa Guetter stated:
“We‘re a team of two, but using ChatGPT Work lets us compete with businesses that have much bigger budgets and teams. It helps us do the work of multiple team members.”